Competitive Battlecards

Battlecard artifacts produce structured competitive intelligence cards that help sales and strategy teams quickly understand how a company or product stacks up against competitors. Darcy researches the subjects, then organizes findings into a rich, scannable layout.

Modes

Battlecards come in two modes:

Mode	When To Use	Example
Competitive	Compare a subject head-to-head against a competitor	"Create a battlecard for Acme Corp vs Beta Inc"
Single-Entity	Build an intelligence profile for one company or product	"Create a battlecard for Acme Corp"

Darcy automatically selects the mode based on whether you mention a competitor.

Creating Battlecards

Ask Darcy naturally:

• "Create a competitive battlecard for Salesforce vs HubSpot"

• "Build an intel card on our competitor Acme Corp"

• "Make a battlecard comparing our product to Beta Platform"

Darcy uses Search Subagents to research both subjects before generating the battlecard, so the content is grounded in current information with sources.

Battlecard Sections

A generated battlecard includes some or all of the following sections, depending on available information:

Section	Description	Mode
Overview	Company/product summary in markdown	Both
Win Themes	Key reasons you win against this competitor	Both
Head-to-Head Analysis	Dimension-by-dimension comparison with win/lose/neutral verdicts	Competitive
How to Win Playbook	Tactical guidance for competitive deals	Competitive
Strengths	Key strengths of the subject	Both
Weaknesses	Known weaknesses or gaps	Both
Differentiators	What sets the subject apart, with impact ratings	Both
Objection Handling	Common objections and recommended responses	Both
Recent Developments	Latest news, funding, product launches	Both
Pricing	Pricing models and tiers (when publicly available)	Both
Ideal Customer Profile	Target market segments and characteristics	Both
Key Personas	Decision-maker profiles with priorities and pain points	Both

Sections are collapsible, so you can quickly scan the card and expand the areas most relevant to your situation.

Export Options

Option	Format
PDF	Download as a formatted PDF from the toolbar