# Competitive Battlecards

Battlecard artifacts produce structured competitive intelligence cards that help sales and strategy teams quickly understand how a company or product stacks up against competitors. Darcy researches the subjects, then organizes findings into a rich, scannable layout.

## Modes

Battlecards come in two modes:

| Mode              | When To Use                                              | Example                                         |
| ----------------- | -------------------------------------------------------- | ----------------------------------------------- |
| **Competitive**   | Compare a subject head-to-head against a competitor      | "Create a battlecard for Acme Corp vs Beta Inc" |
| **Single-Entity** | Build an intelligence profile for one company or product | "Create a battlecard for Acme Corp"             |

Darcy automatically selects the mode based on whether you mention a competitor.

## Creating Battlecards

Ask Darcy naturally:

* "Create a competitive battlecard for Salesforce vs HubSpot"
* "Build an intel card on our competitor Acme Corp"
* "Make a battlecard comparing our product to Beta Platform"

Darcy uses [Search Subagents](/core-features/darcy-chat.md#web-research-with-search-subagents) to research both subjects before generating the battlecard, so the content is grounded in current information with sources.

## Battlecard Sections

A generated battlecard includes some or all of the following sections, depending on available information:

| Section                    | Description                                                      | Mode        |
| -------------------------- | ---------------------------------------------------------------- | ----------- |
| **Overview**               | Company/product summary in markdown                              | Both        |
| **Win Themes**             | Key reasons you win against this competitor                      | Both        |
| **Head-to-Head Analysis**  | Dimension-by-dimension comparison with win/lose/neutral verdicts | Competitive |
| **How to Win Playbook**    | Tactical guidance for competitive deals                          | Competitive |
| **Strengths**              | Key strengths of the subject                                     | Both        |
| **Weaknesses**             | Known weaknesses or gaps                                         | Both        |
| **Differentiators**        | What sets the subject apart, with impact ratings                 | Both        |
| **Objection Handling**     | Common objections and recommended responses                      | Both        |
| **Recent Developments**    | Latest news, funding, product launches                           | Both        |
| **Pricing**                | Pricing models and tiers (when publicly available)               | Both        |
| **Ideal Customer Profile** | Target market segments and characteristics                       | Both        |
| **Key Personas**           | Decision-maker profiles with priorities and pain points          | Both        |

Sections are collapsible, so you can quickly scan the card and expand the areas most relevant to your situation.

## Export Options

| Option  | Format                                       |
| ------- | -------------------------------------------- |
| **PDF** | Download as a formatted PDF from the toolbar |


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