AWS Marketplace (Beta)

BETA: AWS Marketplace management is currently in beta. Features and workflows may change as we refine the experience based on user feedback.

Manage your AWS Marketplace product listings and offers directly from DarcyIQ. Create listings, generate offers, and monitor your marketplace portfolio — all with AI assistance to optimize your go-to-market strategy.

Overview

The AWS Marketplace page gives you a centralized view of all your marketplace products across connected AWS accounts, with tools to create, manage, and optimize listings without switching to the AWS Console.

Feature	Capability	Business Impact
Product Dashboard	View all listings with stats and filtering	Full portfolio visibility
Multi-Account Support	Switch between AWS accounts	Manage all accounts in one place
Listing Creation	Create new marketplace products	Faster time to market
Offer Management	Create private and public offers	Streamlined deal flow
AI Chat Assistance	Darcy Chat for marketplace strategy	Optimized listings and pricing

Dashboard

Statistics Panel

At-a-glance metrics for your marketplace portfolio:

Metric	Description
Total Products	Number of products across all types
Total Offers	Combined offers across all products
SaaS Products	Count of SaaS product listings
Professional Services	Count of professional services products

Product Table

Browse and manage all marketplace entities with sortable columns:

Column	Information	Sortable
Name	Product listing name	Yes
Type	Entity type (SaaS, AMI, Container, etc.)	Yes
Entity ID	Unique AWS Marketplace identifier	Yes
Offers	Number of associated offers	Yes
Visibility	Draft, Limited, or Public	Yes
Last Modified	Most recent update date	Yes

Filtering and Search

Filter	Options	Purpose
AWS Account	All connected accounts	Scope to a specific account
Entity Type	SaaS, AMI, Container, Data, ML, Professional Services	Filter by product category
Search	Free-text search	Find by name, ID, or type

Supported Product Types

Type	Icon	Description
SaaS Product	Blue	Software-as-a-Service listings
AMI Product	Green	Amazon Machine Image products
Container Product	Purple	Container-based deployments
Data Product	Orange	Data exchange products
Machine Learning Product	Pink	ML model and algorithm listings
Professional Services Product	Indigo	Consulting and services listings

Creating Listings

Create new AWS Marketplace product listings directly from DarcyIQ.

1

Select Account Choose the AWS account where you want to create the listing.

2

Choose Product Type Select the appropriate entity type (SaaS, AMI, Container, Professional Services, etc.).

3

Configure Details Fill in product name, description, and entity-specific configuration.

4

Submit for Review The listing is submitted to AWS Marketplace as a change set. New listings start in Draft visibility.

New listings are created in Draft status. You must complete all required fields and submit for AWS review before the listing becomes publicly visible.

Managing Offers

Create private or public offers for your published products.

Offer Type	Description	Use Case
Public Offer	Available to all AWS customers	General availability
Private Offer	Targeted to specific AWS accounts	Custom pricing, enterprise deals

Creating an Offer

1. Find the product in the dashboard

2. Click the actions menu and select Create Offer

3. Configure offer terms, pricing, and buyer details

4. Submit the offer for processing

Offers can only be created for products that are not in Draft visibility. Publish your listing first before creating offers.

AI Agent for Marketplace Management

DarcyIQ's AI Agent isn't just an advisor — it can directly manage your AWS Marketplace listings through natural conversation. Click Darcy Chat from the marketplace page or any listing detail view, and the agent has full context of the product you're viewing.

Talk, Don't Click: Instead of navigating forms and fields, just tell the agent what you want. "Update the description to emphasize our SOC 2 compliance" or "Create a private offer for Acme Corp at $5,000/year" — and the agent executes it directly against the AWS Marketplace Catalog API.

What the Agent Can Do

The marketplace agent is context-aware — when you open it from a listing detail page, it automatically knows which product you're working with.

Capability	What You Can Say	What Happens
Update Product Info	"Change the title to 'CloudMigrate Pro'"	Updates title, short/long descriptions, logo URL, or support info
Manage Categories	"Set categories to Data Analytics and Security"	Updates AWS Marketplace categories (validates against official list)
Update Keywords	"Add keywords: migration, cloud, compliance, AWS"	Sets search keywords for marketplace discoverability
Edit Highlights	"Update highlights to focus on speed and security"	Updates the product highlight bullets shown to buyers
Configure Pricing	"Add a pricing dimension for 100 users at $500/month"	Adds or updates pricing dimensions and terms
Set Up Delivery	"Add a SaaS fulfillment URL"	Configures delivery and fulfillment options
Create Offers	"Create a private offer for account 123456789012 at $10,000"	Creates private offers with buyer details, pricing, and validity
Update Legal Terms	"Update the EULA for this offer"	Modifies legal terms on offers
Update Support Terms	"Set support to 24/7 email with 4-hour response time"	Configures support terms on offers
Configure Targeting	"Target this offer to specific AWS accounts"	Sets positive/negative targeting for offers
Add Instance Types	"Add m5.large and c5.xlarge to the AMI product"	Adds supported instance types (AMI products)
Analyze Listing	"Analyze this listing and tell me what's missing"	Runs a completeness audit with a score, issues, and recommendations
Check Change Status	"What's the status of my last update?"	Checks whether a change set succeeded, failed, or is still processing
List Offers	"Show me all offers for this product"	Lists all associated offers with status and details

Example Workflows

Preparing a new listing for publication:

You: "Analyze this listing and tell me what I need to fix"
Agent: Shows missing fields, invalid categories, and a completeness score

You: "Write a compelling long description for a cloud migration SaaS tool"
Agent: Generates description and updates it directly

You: "Set categories to Migration and Security, add keywords for cloud migration"
Agent: Updates categories and keywords in one go

You: "Add 5 highlights focusing on speed, security, and compliance"
Agent: Creates and submits the highlights

Creating a private offer for a customer:

You: "Create a private offer for Acme Corp, account 987654321012, 
      at $25,000/year with a 60-day acceptance window"
Agent: Creates the offer and returns the change set ID

You: "Check the status of that change set"
Agent: Reports whether the offer is live or still processing

Validation and Safety

The agent validates all inputs before submitting to AWS:

Validation	Rule
Product Title	Max 120 characters, cannot be empty
Short Description	Max 200 characters
Long Description	Max 2,000 characters (supports Markdown)
Logo URL	Must be a public HTTPS URL
Categories	1–3 categories from the official AWS Marketplace list
Keywords	At least 1 required
Highlights	At least 1 required

If something doesn't meet AWS requirements, the agent will tell you what to fix before submitting.

Product Detail View

Click any product row to navigate to its detail page. The detail view is organized into tabs:

Tab	Capabilities
Information	View and edit product title, descriptions, logo, categories, keywords, highlights, and support details
Pricing	Configure pricing dimensions and terms
Fulfillment	Manage fulfillment URLs and delivery options
Architecture	Review and update architecture configuration
Offers	View all offers associated with this product and create new ones

Darcy Chat is also available from the detail view with full context of the current listing.

Multi-Account Management

If you have multiple AWS accounts connected, you can switch between them using the account selector at the top of the page. DarcyIQ remembers your last selected account.

Feature	Behavior
Account Selector	Dropdown showing all connected AWS accounts
Persistent Preference	Your last selected account is remembered
Per-Account Data	Products and offers are scoped to the selected account

AWS Console Integration

For operations that require the full AWS Console, click View in AWS Console from any product's action menu to jump directly to that listing in the AWS Marketplace Management Portal.

Getting Started

Prerequisites

Requirement	Details
AWS Account Integration	Connect at least one AWS account under Integrations
Marketplace Permissions	Your AWS account must have AWS Marketplace Catalog API access
IAM Permissions	Appropriate IAM role with aws-marketplace:* and catalog-marketplace:* permissions

Connecting Your Account

1. Navigate to Integrations > AWS Ecosystem > AWS Accounts Integration

2. Connect your AWS account with marketplace permissions

3. Visit the AWS Marketplace page from the Partner navigation

4. Select your account and start managing listings

Best Practices

Practice	Why It Matters
Complete all listing fields	Thorough listings get approved faster by AWS
Use Darcy Chat for copy	AI-generated descriptions are optimized for marketplace search
Start with Draft	Perfect your listing before making it public
Monitor change sets	Track submission status to catch issues early
Create private offers first	Test your pricing model with select customers before going public

Pro Tip: Use the Darcy Chat assistant to generate product descriptions and marketing copy. It has context on your full marketplace portfolio and can help you craft compelling, search-optimized listings.