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AWS ACE

Manage your AWS ACE (AWS Customer Engagement) pipeline directly within DarcyIQ. Track opportunities, monitor win rates, and batch update deal stages — all from a unified dashboard that syncs with AWS Partner Central.

Overview

Feature
Capability
Business Impact

Pipeline Metrics

Total opportunities, pipeline value, win rate, avg close time

Data-driven decisions

Visual Analytics

Pipeline stage, revenue projection, industry & geography charts

Understand your portfolio

Opportunity Table

Search, filter, paginate, and manage all ACE opportunities

Efficient pipeline management

Batch Stage Updates

Update multiple opportunity stages at once

Faster pipeline reviews

Opportunity Templates

Reusable definitions of how an ACE opportunity is filled in

Consistent, faster submissions

Funding Recommendations

AI-powered funding program matching per opportunity

Maximize partner benefits

Darcy Chat

AI analysis of your dashboard data

Quick insights and reports

Key Metrics

Four summary cards at the top of the dashboard:

Metric
Description

Total Opportunities

Number of opportunities in your pipeline

Pipeline Value

Total dollar value of open opportunities

Avg. Close Time

Average number of days to close a deal

Win Rate

Percentage of opportunities won

Analytics Charts

Pipeline by Stage

A bar chart showing the distribution of opportunities across pipeline stages and their associated values.

Monthly Revenue Projection

A dual-series chart comparing:

  • Projected — Revenue from Committed/Launched opportunities

  • Pipeline — Revenue from opportunities in earlier stages

Industry Distribution

Breakdown of opportunities by customer industry, showing count and value per industry.

Geographic Distribution

Opportunities grouped by location, showing pipeline value, win rate, close rate, and opportunity count per region.

Opportunities Table

Columns

Column
Information

Customer

Company name and website

Industry

Customer industry

Location

City and state/region

Stage

Current pipeline stage

Review Status

AWS review status

Expected Spend

Monthly/annual customer spend amount

Close Date

Target close date

Search and Filters

Filter
Options

Search

Free-text search across opportunity name, customer, website, and industry

Stage

Prospect, Qualified, Technical Validation, Business Validation, Committed, Launched, Closed Lost

Review Status

Pending Submission, Submitted, In review, Approved, Rejected, Action Required

Date Range

Filter metrics by custom date range using the date picker

Pagination

The table is paginated (25 opportunities per page) with navigation controls to browse through large pipelines.

Batch Stage Updates

Select multiple opportunities and update their stage in bulk — useful during pipeline reviews.

1

Select Opportunities Use checkboxes to select one or more opportunities, or use "Select All" for the current page.

2

Choose New Stage From the batch actions menu, select the target stage (Prospect, Qualified, Technical Validation, Business Validation, Committed, Launched, or Closed Lost).

3

Provide Required Details

  • For Launched: Optionally enter the customer's 12-digit AWS Account ID (can apply a common ID to all selected)

  • For Closed Lost: Select a reason from the predefined list (e.g., Lost to Competitor, Price, Technical Limitations)

4

Confirm and Submit Review the affected opportunities and confirm. Changes sync to AWS Partner Central.

Batch stage updates require admin or owner permissions (create, update, and delete access on opportunities).

Creating Opportunities

The dashboard is also where you start a new AWS Partner Central opportunity. New Opportunity asks for two things — the customer and the template to build from, with global templates marked as such — and then how you'd like to fill it in:

Choice
What happens

From chat

Darcy builds the opportunity from a conversation about the customer, then hands you a preview to review and submit

Manually

Opens the opportunity form with the customer and template already applied

Either way you land on a review step showing every ACE field with its resolved value, which you can edit before submitting. Whether submitting sends the opportunity to AWS or leaves it as a draft depends on your organization's automatic submissions setting.

Opportunity Templates

Templates opens your organization's PO (Partner Originated) templates — reusable definitions of how an ACE opportunity should be filled in, so the same fields don't get answered from scratch every time. A field can be hardcoded, calculated, or left for Darcy to fill from what it knows about the customer.

Scope
What you can do

Global

Templates DarcyIQ provides. Read-only — but saving your changes creates an editable copy your organization owns, leaving the global one untouched

Organization

Your own templates: edit, duplicate, delete

Templates carry tags, which you can add, rename, and remove from the template list, and filter by. Tagging by motion or practice — migration, data, managed-services — is what keeps the list usable once there are more than a handful.

The same management view is available as a full page and from System Settings, so you can work with templates without going through the dashboard.

AWS Partner Settings

Organization-level AWS Partner configuration lives in the settings panel on the Partners Hub and ACE Dashboard headers — automated PO identification and its ACE solutions, automatic versus draft submissions, APFP funding, WAFR Creator, and AWS Marketplace.

These settings moved. They used to sit in Organization Management, which now just points here. Only administrators and owners can change them, and most require the AWS ACE and Salesforce integrations to be connected first.

Availability

The opportunity and template builder is enabled per organization and per plan, and needs opportunity or AWS Partner permission to open. If Templates and New Opportunity aren't on your dashboard, they aren't turned on for your account — talk to your administrator.

Funding Recommendations

From the opportunities table, you can get AI-powered funding program recommendations for any opportunity.

Feature
Description

Per-Opportunity Analysis

Click the funding icon on any opportunity to get recommendations

Segment Override

Manually adjust the detected customer segment if needed

Apply from Table

Jump directly into a funding application from the recommendation

For full details on the funding engine, see AWS Funding Programs.

Darcy Chat Integration

Click Darcy Chat to open an AI assistant with full context of your current dashboard — including metrics, pipeline distribution, industry data, geographic data, and revenue projections. Use it to ask questions about your pipeline or generate analysis.

Example Question
What You Get

"Summarize my pipeline health"

Overview of stage distribution and win rate trends

"Which industries have the highest pipeline value?"

Breakdown from your industry distribution data

"What opportunities should I focus on this quarter?"

Analysis based on close dates and deal values

Getting Started

Prerequisites

Requirement
Details

AWS ACE Integration

Configure the AWS ACE Integration

Partner Central Access

Your AWS partner account must have Opportunities API access

Accessing the Dashboard

  1. Navigate to the Partner section from the sidebar

  2. Click AWS ACE to open the dashboard

  3. The dashboard loads your pipeline metrics and opportunities automatically

  4. Use the date range picker to adjust the time window for metrics

Best Practices

Practice
Why It Matters

Use batch updates during reviews

Select all opportunities in a stage and move them together for faster pipeline hygiene

Check funding recommendations

Opportunities may qualify for AWS funding programs — check before advancing deals

Filter by review status

Quickly find opportunities that need attention (Action Required, Rejected)

Use Darcy Chat for analysis

Get quick summaries instead of manually scanning charts and tables

Pro Tip: Use the date range picker to scope your metrics to the current quarter, then open Darcy Chat to get a quick pipeline health summary you can share with your team.

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